There’s a lot of talk about product managers and product owners lately. But what’s the difference? What are their roles, challenges, and responsibilities? In this article,...
It can be tough finding the best talent for your business. You need people who are skilled and qualified, but you also need people who will...
Sales is a tough job. It takes a lot of hard work and determination to be successful in sales. But what sets the top salespeople apart...
Running a business is never easy. All business owners are grateful for the help from his friends and their family. And if you know a small...
When you’re starting a business, you need a strong branding strategy. This means creating a logo, color palette, and typeface that will represent your company. But...
A quarterly business review, or QBR for short, is a meeting between a business and its key stakeholders and customers. It assesses the company’s performance over...
Contract management is a vital part of any business. It can be difficult to keep track of all the contracts you have with your suppliers, customers,...
When you’re asked to write a LinkedIn recommendation for a colleague or friend, it can be difficult to know where to start. What’s the best way...
WIIFM is a term used in marketing and advertising to describe what the audience will get out of using or buying a product. The problem with...
Cost to Company (CTC) is a term that is often heard in the business world, but what does it actually mean? CTC is an important metric...