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How to Make a Website Like Amazon



How to Make a Website Like Amazon

Have you heard that creating an eCommerce store is a great way to make income online? Creating an eCommerce store means embarking on a journey to one of the best ways to earn income online. Amazon marketplace is in the top 10 most profitable companies. It has billions of dollars in sales each year, and every year is better than the one before. It’s no wonder that most entrepreneurs want an eCommerce site like Amazon.

Market Overview

According to Statista, Amazon had a global net revenue of 220 billion dollars 2022 from its online stores. The potential revenue may be enough for many people to consider creating a website like Amazon. However, money is not the only benefit of having this type of store. There are also some negatives. Before creating this eCommerce store, you should understand the pros and cons. You will learn why you should create an Amazon eCommerce store. This article show all the advantages to doing so. It also touches on some concerns of which you should be aware. This article also highlights some areas to focus on when creating an eCommerce store. It will help you make a website like Amazon.

How To Build a Website Like Amazon: TOP Four Ways

No Code Tools

Platforms like Wix, Squarespace, or Shopify offer easy-to-use drag-and-drop features that require minimal coding skills. You can make a website like Amazon with these tools, and they often have integrations for payment gateways. No-code app builders like Adalo or Bubble can help you create custom features without coding if you need additional functionality. However, these may have limitations compared to custom development.

Contact Management System (CMS)

Content management systems are the unsung heroes behind your favorite websites, acting as a digital toolbox that empowers even those with minimal technical skills to create and modify an online presence. Picture this: you’re juggling text, images, videos, and documents on your site—that’s where a CMS becomes your best ally. Take WordPress, for example; it’s incredibly adaptable and comes packed with e-commerce tools like WooCommerce to set up shop online.

Not everyone’s sold on WordPress—and that’s okay! There are alternatives like Drupal or Joomla which offer similar benefits. They come equipped with an arsenal of plugins and modules perfect for crafting a marketplace akin to Amazon. It’s all about finding the right fit so you can manage your content without breaking a sweat or needing an IT degree.


A framework is designed to help developers build and structure applications. They’re like a helping hand for developers, giving them structure and packing in reusable code, ready-made functions, and design blueprints. Laravel is a solid PHP framework that lets you whip up development fast. Imagine crafting something like Amazon – completely tailored to your vision. Then there’s Django; this Python beast is perfect for building web apps with muscle and scale in mind. And if eCommerce is your game, Oscar has covered you with built-in functionality when you want to make a website like Amazon.

Custom Development

If you require extensive customization and unique features, hiring a full-stack development team might be necessary to make a website like Amazon. It would include these steps:

Step 1: Know Your Target Customer and Define Your Product

To make a website like Amazon that can compete with marketplace sellers like Amazon, you must understand what you should sell and to whom. To get proper insights, you should consider market analysis. This helps you understand trends that are dominating, threats to your business, and opportunities for your business. You can choose any kind of marketplace you want to sell your product, but a horizontal marketplace is a global marketplace. As a result, you will have exposure to diverse buyers.

Step 2: Pick a Platform and a Domain

After you decide on a target market and audience and know what products you will sell, you need to select a domain name. The domain name should go hand in hand with your business name, and follow similar principals. This is a core part of branding, and can help make or break your new online business. When building a marketplace website like Amazon, finding a catchy and one of a kind name is a must to grab the attention of your respective sellers and buyers.

You want it to be simple, memorable, and unique so it stands out. You want to select your domain name carefully. This is what customers are going to type to get to your webpage. If you pick something cute, make sure it will still be cute in five years. After you’ve picked a domain name, you need a platform to host your website. For example, the Amazon marketplace is hosted on a platform.

It’s helpful to know that most of the traffic to the marketplace comes from mobile devices. You want to ensure that your website is optimized for mobile devices. There are many options available to you for consideration. You want one that is packed with features and allows you to make customizations to your website. No matter which platform you pick, you want one that can handle significant traffic.

Step 3: Choose a User Interface and Required Technologies

Amazon excels in the eCommerce marketplace industry because of its User Interface and technical stacks. If you want to compete with this, you must pick your marketplace’s themes and design carefully. First, you want to ensure the color palette is not too vibrant or dull. You want to select a theme that complements your store. After you’ve done that, you must weave your pages together carefully.

You want to make sure your homepage is attractive while remaining compact. It would be best if you had simple listing pages with multiple filtering and sorting options. Your product pages should be informative, with a separate block for ratings and reviews. Amazon decided to keep a consistently present wishlist, cart, and advanced search for a reason. They did this because it was important to customers. Customers considered it an upgrade to their experience. You also need top-notch technical support to maintain the quality of the pages.

Step 4: Plugin Features

After you have completed your store design, you have to add in buyer features. These features are important to improve your customers’ satisfaction. You can add unlimited features to your website to make it as attractive as the Amazon marketplace. However, some features are absolute must-haves for your marketplace.

These include:

  • Easy sign-on
  • Social account registration
  • Ordering with one-click
  • Simple, on or two-step checkout
  • Complete order history is located on the My Account page
  • Best-selling and recommended product list
  • A list of previously purchased items
  • Geo-location tracking

Step 5: Seller Features

Your marketplace is going to be a platform between sellers and buyers. You are going to collect money from sellers by charging selling and listing fees. You don’t want to overlook the needs of the sellers. Make sure you give them the features they want. The more features you provide sellers, the more willing vendors will be to sell on your site.

You want to include features like:

  • Bulk upload for inventory
  • Suggestions for categories
  • Easy-to-use seller dashboard
  • Easy listings for products
  • Smart price calculators
  • Detailed profit calculation

Step 6: Add Administrative Features

The administrative features for your marketplace are important for you to be able to manage it. While you’re free to load up on features, make sure the crucial ones for managing your marketplace are in place.

You want to consider features like:

  • Calculators for commission
  • Payouts to vendors
  • Tax calculators
  • Detailed reports about transactions
  • AnalyticsReturns calculator
  • Refund management
  • Checklist for product approval
  • Multi-language support

Step 7: Payment and Shipping Options

Payment and shipping options are essential for a marketplace website. Not only are they valuable to the seller for payment collection, but They are also valuable to the buyer who wants to make a payment safely, quickly, and easily. Therefore, you must build relationships to accomplish your goals. One of those should be to find reliable shipping providers. You want to have flexible payment options in your marketplace.

When setting up your marketplace, don’t forget to offer hot payment options like Buy Now Pay Later and digital wallets—it’s what everyone expects these days.

  • Buy Now Pay Later
  • PayPal
  • Credit cards
  • Debit cards
  • Bank transfers
  • Digital payments
  • Cryptocurrency

Step 8: Quality Testing

Your marketplace store is almost ready. Lastly, you must run a quality assurance (QA) test. This testing lets you know how smooth the operations are for the buyer, the seller, and the admin. The QA test will determine if all of the features are working properly. A QA test will help you know if your website is up to the challenge of competing with Amazon. You can also determine if your payment methods are all working. Finally, a QA test gives you a report of any concerns. You will also be given ways to fix the issues.

Step 9: Launch Your Marketplace

The last step to creating your marketplace is to launch and then promote the store. There are several ways you can promote your store. First, you can take to the social media streets. You can use influencer marketing and video marketing. You can also utilize ad campaigns. If you aren’t sure if you’re up to the task of marketing your marketplace, there are marketing professionals available to assist you.

4 Key Amazon Features

Amazon has always operated with four core principles. They have analyzed customer obsession, welcomed innovative ideas, continually improved operations, and planned for the future. Not only have they operated with these four principles, but they have worked tirelessly toward them. Amazon has had a vision of being the most customer-centric company. This is why they have prioritized customer obsession over competitor analysis. This is also why customers continue to go back to Amazon. What Gets Customers’ Attention? Amazon has perfected its marketplace. There are several reasons why Amazon manages to capture its customers’ attention. Consider these features when you make a website like Amazon.

1. Design

Amazon’s not just any old website; they’ve kicked it up a notch. They’re all about giving us what we need, making sure our journey through their marketplace is smooth and easy. Each page? Packed with features that are simple to use. It’s no wonder people love shopping there! Every visit feels like a win. Amazon offers appealing colors, rotating banners on the homepage, and a compact homepage. They can offer multiple product segments with multiple filters and sorts. The cart, search, and wishlist are always available. It has a simple checkout process and product pages that are incredibly informative.

2. Incredibly Convenient

Amazon offers flexible refunds, returns, and safe payment options. Amazon found that having stringent return and refund policies caused complaints from customers. As a result, they continually revised their policies multiple times. This has increased their customer satisfaction. In addition, Amazon targets a diverse range of buyers with wide product categories. As a result, it added different payment options. Buyers can pay in cash, digital payments, credit cards, Amazon Pay, and more.

3. Security

All customers are concerned with safety and security. Sellers also have safety concerns, but they are slightly different from the buyer. Amazon takes the concerns of both the buyer and seller seriously. They also treat them equally. Security is a common concern for both parties, and Amazon has resolved these cloud security risks with Amazon Web Service cloud security. Amazon can monitor all activities and protect the data shared.

4. Transparency

Amazon has always used a transparent business model. This is one of the main reasons they are profitable and popular. There are no hidden terms, conditions, or agendas for buyers or sellers. Amazon has a defined rate of selling fees, listing fees, and subscription fees, which have no further additions. Due to this, it has gained reliability, sellers can have a profitable business, and buyers get what they want.

Pros to an Amazon Type eCommerce

Product Line

If you want to sell your product line with your eCommerce store, you can. However, the biggest win is that you don’t have to. Amazon didn’t have its brand when it first launched. Today, while there is an Amazon Basics line, it accounts for a small percentage of sales. This platform allows you to provide an optimized, user-friendly shopping experience. You are allowing customers to shop for items that may be difficult to find.


When you make a website like Amazon, you can dropship and fulfill orders. However, you don’t have to if you use affiliate links. Affiliate links take individuals from your page to a page where they can make a purchase. You get a commission for each purchase.

Challenges to Consider

There are several challenges to keep in mind with an eCommerce site. The hurdles you might face with an eCommerce site often come from left field, so it’s wise to give this checklist a thorough look-over.

Robust Competition

A sales site like Amazon aims to sell many products to everyone. This is called a horizontal marketplace. Other large organizations use this model. Think of organizations like eBay and Walmart. Not only are they a horizontal marketplace, but they have a strong following. They have loyal customers. It can be difficult to encourage those customers to shop with you.

Supply Chain

One of the reasons why Amazon has skyrocketed is because of how it handles logistics. If you want to succeed, you must pay attention to the logistics. One of the first things you want to think about is how to deliver your goods and services. If you can’t get them to your customers timely, you won’t survive. When you have a solid plan, it can help you avoid delays and issues in the future.

Price Point

eCommerce marketplaces like Amazon sell everything and often lower their prices to have a competitive advantage and appear more attractive to potential customers. However, this causes you to face the common problem of balancing low prices and profit. The good news is there is an algorithm that helps you with dynamic pricing. You can find the best price based on supply, demand, and competitor pricing. Keep in mind this doesn’t mean your prices will always be lower than a competitor’s. However, the prices will attract customers, and sales will be profitable when you make a website like Amazon.

How Much Does It Cost To Build a Website Like Amazon

The cost to make a website like Amazon can vary widely depending on various factors, including the complexity of features, design requirements, functionality, and the technology stack chosen. Building an e-commerce giant like Amazon is no small feat—it’s a big project that’ll need some serious cash to kick off.

To make a website like Amazon is complex, and the costs can range from hundreds of thousands to millions of dollars. It’s recommended to work with experienced professionals, conduct a detailed project analysis, and develop a comprehensive budget plan. Additionally, consider whether a phased approach or MVP (Minimum Viable Product) strategy is feasible to manage costs and launch the platform more quickly.


You want to know why and how you should make a website like Amazon. This guide gives you all the pros and cons of an eCommerce site that looks a lot like Amazon. It may seem like creating your eCommerce site is complicated.

However, you must remember that Amazon did not become what it is today overnight. It took time, patience, and a lot of studying and tweaking. No matter what type of site you create, you want to start with Discovery. Discovery allows you to determine your niche while understanding who your competitors are. You can also learn about technology and key features you should include in your marketplace.

Keep the core features in mind. You want to include core features for buyer, seller, and admin. Study what Amazon has done and gain a true understanding as to why. This will help you tremendously as you create your eCommerce marketplace and make a website like Amazon.

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